Spur Restaurants
Goal
Spur Restaurants wanted to attract consumers and increase clientele at their 280 South African locations.
Solution
"NAVTEQ LocationPoint ads proved a powerful tool to helping us remind locals to visit their neighborhood Spur restaurant and to also connect with travelers who know the Spur brand but who may not be familiar with area."
Sacha du Plessis, Marketing Director, SPUR South Africa
In a highly-targeted three-month brand awareness campaign, NAVTEQ LocationPoint™ delivered mobile ads for Spur Steak Ranches to smart phone users when they were within five kilometers of any of Spur’s 280 South African restaurants. Banner ads appeared as users engaged with their smart phones and the ad landing page invited users to visit their nearest Spur restaurant and “Come Hungry!”
Results
The campaign resulted in a 3.66% click-through rate. Of users who clicked through, 36% went on to further engage with the ad experience. Significantly, 19.5% of these asked for a map to the location while 6.5% placed calls directly from the ad landing page to the nearest Spur restaurant.
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