O2
UK campaign ran across Ovi maps premium sites eg: weather, events, Lonely Planet and others
Solution
The campaign pinpointed music lovers with a chance to win tickets to their nearest O2 venue.
Results
- 2% CTR
- 19% Map engagement from campaign page
- 21% Click to Web
“NAVTEQ LocationPoint provides an effective advertising channel to surprise and delight consumers with free tickets to a venue nearest them.”
Advertising Manager, O2
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