Harrah's®
Goal
Harrah’s Entertainment, the #1 gaming company in the world, wants to provide a premium experience for their brands on mobile devices. They want to engage regularly with guests in unique ways to enhance brand engagement and ultimately drive consumers to their casino resorts.
To achieve this objective, Harrah’s wanted a single mobile platform that could be used for multiple properties to provide targeted, relevant content and offers to their guests on any type of mobile device.
Solution
NAVTEQ Media Solutions currently provides Harrah’s with a total mobile solution that is being used across their casino resorts. Navteq Media Solutions provides a single mobile platform to manage multiple properties each with different approaches; customer profiles and operators - iPhone Apps, Java Apps, comprehensive text messaging, and precise location targeting are employed as needed.
Results
- Engage with Harrah’s customers in a relevant way through casino specific applications, mobile web pages, contests, and text messaging
- Triple-digit % per month growth in text program usage
- Platform is utilized to execute mobile campaigns at casino/resort properties across the country
- 2009 Winner of Casino Journal’s Technology Innovation of the Year Awards
Trademarks used on this page are the property of their respective owners.
