Best Western®
Goal
Best Western worked with NAVTEQ Media Solutions to target U.S. consumers who traveled by car and were looking for a mid- tier hotel when they were on the go and making last minute travel decisions. Using NAVTEQ’s LocationPoint Advertising Network, the goal of the campaign was to increase awareness of the Best Western brand and increase reservation bookings at their hotel locations.
Solution
"When travel planners are traveling by car and making last minute hotel decisions, we were able to put Best Western at the top of their minds. NAVTEQ’s LocationPoint Advertising was successful in reaching our core customers and the results are proof positive."
Managing Director, eCommerce, Advertising & Creative Services Best Western International
One of Best Western’s most effective strategies for driving ROI has been targeting travel planners through Maps/ Point of Interest (POI) sponsorships online. So, NAVTEQ helped Best Western develop a campaign across
Personal Navigation Devices (PNDs) in their network promoting Best Western and their hotel locations. The campaign included multiple possible actions consumers could take including, click to route to the nearest Best Western location, click to map, click to save the offer for later.
Results
NAVTEQ’s LocationPoint Advertising produced strong results for Best Western:
- Over 1000 new reservations
- Over 200 people signed up for rewards program
Trademarks used on this page are the property of their respective owners.
