Location-based Services
NAVTEQ LocationPointTM Advertising is an advertising service that delivers hyper-local advertising across the NAVTEQ network of mobile apps, mobile websites, GPS devices and other location-aware platforms. Using NAVTEQ’s geo-fencing technology, we can target ads based on precise current user location, as well as on other contextual and demographic criteria. This allows merchants to target users who are near their store or in a targeted area of town (for example, a nearby college campus). Thus, delivering the right message to the right user at the right place and time. These ads attract user attention with very local information such as showing the exact distance to the closest store right in the ad unit, and help merchants attract consumers to their businesses using an embedded ad landing page for displaying coupons and promotions like Click to Promo,
and enabling one-click actions such as Click to Call, Click to Map and Click to Route.
