Press Archive
Read through our archive of press releases.
For media inquiries, contact:
EMEA
Belgium, Netherlands, Luxembourg
Ilona de Bok
00 31 40 235 46 00
navteqbenelux@lewispr.co
France
Hélène Dugué
00 33 1 55 31 75 64
navteqfrance@lewispr.com
Germany, Austria, Switzerland
Cristin Anthes
0049 69 244329232
c.anthes@hwp.de
Italy
Arianna Geith
0039 02 86454812
a.geith@tml-comunicazione.it
South Africa
Riaan Gouws
+27 11 803 2800
riaan.gouws@text100.co.za
Spain
Inés Mendivil
00 34 91 770 15 16
navteqspain@lewispr.com
UK, Ireland, The Nordics
Sue Mather
00 44 1342 833313
suemather@btinternet.com
North America
United States & Canada
Bob Richter
(212) 802-8588
bob@richtermedia.com
APAC
Australia
Anna Szulerecka
612 9994 4254
aszulerecka@webershandwick.com
Singapore
Shashin Surti
0065 6825 8047
navteq@webershandwick.com
Korea
Jin Park
822 6323 5080
jin.park@newscom.co.kr
India
Rochi James
91 80 4245 1229
rochi@corvoshandwick.co.in
EMMA selects NAVTEQ LocationPoint™ as best location-aware mobile ad campaign
Dec 19, 2010
McDonald’s campaign garnered a 7% click-through-rate
NAVTEQ Launches Next Generation NAVTEQ TrafficOne®
Nov 18, 2010
Bold new graphics and an array of advanced features help broadcasters and their audiences finally get control over the dreaded daily commute
NAVTEQ Location-Based Ad Network Delivers Big Results for The O2
Nov 10, 2010
NAVTEQ’s LocationPoint Ad campaign promoting concerts at local O2 music venues throughout the United Kingdom delivers a 40% post-click engagement
NAVTEQ Media Solutions Featured Throughout Adweek 2010
Sep 26, 2010
Includes key roles in Mobile Ad Summit, IAB Mixx, and Mobile Monday
NAVTEQ Debuts Its Mobile Marketing Platform to U.S. Broadcasters
Aug 10, 2010
NAVTEQ’s Mobile Marketing Platform helps broadcasters create and manage an array of consumer engagement activities, including creation and deployment of applications, mobile websites, and opt-in SMS campaigns.
NAVTEQ Survey Shows Consumer Acceptance of Location-Aware Ads is on the Rise
Aug 03, 2010
Conducted by Marketing Research Services Inc. (MRSI), the survey showed that 78% of consumers are receptive to receiving location-intelligent LocationPoint ads to offset the cost of value-based content such as NAVTEQ Traffic, a six percent increase over the results of MRSI’s first round of research on the subject published in November 2009.
Chris Rothey, VP Advertising, NAVTEQ, in Mobile Marketer
Jul 28, 2010
Why location-based mobile advertising is the next big thing
A First-of-Its-Kind Location-Based Mobile Advertising Trial in Germany Yields Strong Returns for Best Western via NAVTEQ LocationPoint™ Advertising
Jun 23, 2010
Available in the United States and successfully deployed in trials in other parts of Europe, NAVTEQ’s LocationPoint Advertising harnesses NAVTEQ’s location content and capabilities to pinpoint where mobile consumers are, deliver ads and calls to action within close proximity to advertised points of purchase, and guide them to the merchant’s doorstep.
Zee Studios Selects NAVTEQ’s Mobile Advertising Solution
Jun 21, 2010
Zee Studios, India’s premier English language movie channel, tapped NAVTEQ Media Solutions’ mobile ad network to promote its upcoming movie schedule to Airtel mobile users, a campaign that registered a high impact click through rate (CTR) with consumers.
AAA’s new iPhone App Employs NAVTEQ’s Maps LocationPoint™ Ads
Jun 09, 2010
LocationPoint™ advertising services are driving the third in a series of applications from AAA for the iPhone® mobile digital device. Recently released on Apple’s iTunes app store, the AAA TripTik® Mobile app provides directions, updated gas pricing and information on restaurants, hotels, and attractions. Each app is also able to transmit GPS location to AAA for roadside assistance.
