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Matchbin Forms Radiate Media™
Oct 14, 2011
Matchbin, a leading provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ’s Radio and Television Advertising Group, which as part of NAVTEQ Media Solutions provides content and advertising solutions for broadcast radio and television, forming Radiate Media, a next generation media technology services company.
NAVTEQ LocationPoint™ Ad Network Adds Millions to its Audience Reach Via Appello’s Widely-Used Global Mobile Navigation Service
Sep 08, 2011
NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world has signed Appello as a publisher of the expanding NAVTEQ LocationPoint hyperlocal mobile ad network. The deal extends the reach of one of the fastest growing location-aware mobile ad networks in the world, to millions of users of Appello’s Wisepilot mobile navigation service.
NAVTEQ LocationPoint™ Mobile Ad Campaign Drives Strong Click-Thru Rate for Peugeot
Sep 07, 2011
First automotive mobile ad campaign in Europe more than doubles average industry response rate
NAVTEQ Report: When It Comes to Mobile Ads, Context Counts
Jun 20, 2011
Survey shows European consumers welcome mobile ads in exchange for free use of their favorite location content—and that real-time traffic services tops the list
NAVTEQ Survey Shows Two Thirds of Australians see Value in Location-Based Advertising and Mobile Coupons
Jun 06, 2011
Location-based Advertising Set to Drive Mobile Shopping and New Advertising Channels
NAVTEQ Launches its Hyperlocal Mobile Ad Network in South Africa
May 25, 2011
One of the world’s fastest-growing location-aware mobile ad networks, NAVTEQ LocationPoint™ debuts with South African restaurant chain Spur
NAVTEQ Launches its LocationPoint™ Mobile Ad Network in China
Apr 27, 2011
New service provides consumer-friendly location-targeted advertising on mobile devices; enables publishers and developers to monetize apps
Carmaker Peugeot rolls out hyper-local mobile ad campaign
Apr 20, 2011
European carmaker Peugeot is using mobile to target on-the-go consumers with a geographic segmentation advertising campaign. Peugeot used LocationPoint advertising to invite customers to visit a local dealership to take advantage of special lease offers.
NAVTEQ LocationPoint™ Advertising Campaigns on Poynt Beat Average Mobile CTR
Apr 12, 2011
NAVTEQ’s location-aware mobile ad network debuts on Poynt location-aware apps; consumer engagement tops 11%
Peugeot Launches Hyper-Local Advertising Campaign with NAVTEQ LocationPoint™
Apr 12, 2011
First European Automotive Brand to Leverage NAVTEQ’s fast-growing LocationPoint Ad Network
