NFC – Bridging the Physical and Digital Worlds
Cornelia Reitinger
Oct 11, 2011
NFC – Near Field Communication – is a wireless technology that allows devices to communicate with each other over a short distance. So, why the hype; what’s the difference from Bluetooth?
Posted in Advertisers, Publishers
Location is Putting Mobile Advertising on the Map
Diana LaGattuta
Sep 13, 2011
Marketing magazine, a leading publication for advertisers and marketers in Singapore, sat down with me to talk about location-based mobile advertising. Here is the interview.
Posted in Advertisers, LocationPoint
Mobile is Coming of Age
David Barker
Sep 06, 2011
The one thing that has been missing in mobile up until today is tying in consumer location with marketing mechanics such as advertising messages, QR codes or coupons. What is clear is that mobile is coming of age. A key factor that people are picking up on is mobile’s ability to close crucial marketing message loops with mechanics like QR codes. There is greater emphasis on the potential of mobile as a CRM channel. Recent surveys, including the Marketing Week Mobile Marketing Attitudes Research Survey, highlight location as the emerging driver for the coming year and, more importantly, ...
Posted in Advertisers, LocationPoint
Location Changes Everything
Diana LaGattuta
Aug 29, 2011
Let’s be clear. Mobile advertising has been a tough slog. From its early beginnings in 2006, mobile advertising startups struggled to cobble together enough ad inventory to present an offer worthy of a media buyer’s attention. Once we had the inventory, there were other challenges. Media buyers expected the same sophistication with mobile around buying, targeting, and measurement that they enjoyed with on-line media. And it wasn’t there. Brands needed mobile sites and landing pages, and the agencies didn’t have the know-how. The WAP user experience was lame, and people were not rushing to their phones to ...
Posted in Advertisers, LocationPoint, Publishers
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